—A “Find Out Who Your Friends Are” Big Ticket Event—

Tracy Lawrence, Tracy Byrd, Pat Green, Terry Bradshaw, Howie Long and More

to Appear At Inaugural Event For The Benefit of Fourth And Goal and NFL Retirees


NASHVILLE, TN (May 21, 2008)—John Hannah (John Hannah Entertainment and member of the Fourth and Goal Board of Directors) is pleased to introduce Smith & Nephew as the title sponsor of the inaugural Fourth & Goal Classic—a two-day charity event for the benefit of Fourth and Goal, an independent national non-profit public benefit corporation established as the official “Voice” of the NFL retiree and to provide financial assistance to retired NFL players and their families who are in immediate need.

The Smith & Nephew Fourth & Goal Classic (presented by Showboat Casino Hotel in conjunction with Harrah’s Entertainment), will be held June 27 and 28, 2008 at the House of Blues at Showboat Casino in Atlantic City, NJ. The event kicks off Friday evening, June 27, with a VIP Opening Reception. Saturday’s fun-filled schedule will boast a Celebrity Golf Tournament (at the prestigious Atlantic City Country Club), Meet and Greet and a live concert to close out the festivities on Saturday evening.

“We cannot think of a better partner in this event,” John Hannah said. “Smith & Nephew’s overall services are stellar in coming to the aid of millions in need and their commitment to sponsor this event speaks volumes in their support of our efforts to lend a hand of assistance to our friends in the NFL.”

Smith & Nephew is an industry leader in orthopaedic reconstruction, orthopaedic trauma & clinical therapies, endoscopy and advanced wound management. Its pioneering technologies have enabled nurses, surgeons and other medical practitioners to provide effective treatment quickly and economically.

“I have watched with heartfelt interest the unfortunate situation surrounding the retired NFL players and Fourth and Goal’s initiative to offer assistance,” said Joseph M. DeVivo, president of Smith & Nephew Reconstruction & Trauma business unit. “Helping people return to an active lifestyle and to pursue their passions is what we do. Our stepping forward to join them in their efforts is naturally fitting and we are honored and excited as an organization to be part of it.”

Established by former NFL great, Bruce Laird, Fourth and Goal is 501(c)(3) organization dedicated to representing retired NFL players to advocate and raise funds for improved pension and disability benefits and to provide immediate assistance to retired players in need, to their spouses and their families. Fourth and Goal’s charge is to enhance and improve the existing pension and disability program and substantiate representation for the league’s retired players.

Exclusive to the Fourth & Goal Classic, Tracy Lawrence, Tracy Bryd and Pat Green will come together in a special one-time only performance for the benefit of Fourth and Goal. The leading men of country will take the stage at the House of Blues Music Hall to perform Saturday evening, June 28. Special guest, Rachel Bradshaw [the 20-year-old daughter of legendary NFL quarterback and FOX NFL SUNDAY celebrity co-host Terry Bradshaw] will make her Atlantic City debut at the Smith & Nephew Fourth & Goal Classic. Terry Bradshaw and Howie Long (Former Defensive Lineman for the Oakland Raiders and Pro Football Hall of Famer) will host.

NFL celebrities and Pro Football Hall of Famers who are expected to attend or participate in the golf tournament include: Brian Baldinger/Philadelphia Eagles, Steve Bartkowski/Atlanta Falcons, Elvin Bethea/Houston Oilers, Terry Bradshaw/Pittsburgh Steelers, Harry Carson/New York Giants, Joe DeLamielleure/Buffalo Bills, Ted Hendricks/Oakland Raiders, Ron Jaworski/Philadelphia Eagles, Joe Klecko/New York Jets, Jerry Kramer/Green Bay Packers, Bob Kutchenberg/Miami Dolphins, Eddie Kyatt/Philadelphia Eagles, Bruce Laird/Baltimore Colts, Larry Little/Miami Dolphins, Howie Long/Oakland Raiders, Marty Lyons/New York Jets, Tom Mack/Los Angeles Rams, Don Maynard/St. Louis Cardinals, Beasley Reece/New York Giants, Pete Retzlaff/Philadelphia Eagles, Bob St. Claire/San Francisco 49ers, Charlie Sanders/Detroit Lions, Tony Siragusa/Baltimore Ravens, Dwight Stephenson/Miami Dolphins, Andre Tippet/New England Patriots, Charlie Waters/Dallas Cowboys, Roger Wehrli/St. Louis Cardinals, Kellen Winslow/San Diego Chargers, Frank Winters/Green Bay Packers, Ron Yary/Los Angeles Rams, Garo Yepremian/Miami Dolphins, and Jack Youngblood/Los Angeles Rams.

The golf teams will be set up in teams of five; foursomes in the tournament will be paired with a former professional football great.

Entry Information: Foursome fee: $10,000 **

Individual fee: $2,500 **

Entry Deadline: June 6, 2008

(Space is limited. Players are encouraged to sign up early.)


Friday June 27, 2008

6:30-8:00PM Cocktail Party/House of Club Harlem Ballroom

Saturday June 28, 2008

8:00AM Continental Breakfast for Players

9:00AM Scramble Golf Tournament/Atlantic City Country Club

6:00–7:00PM Cocktail Reception/House of Blues Club Harlem Ballroom

7:00–8:30PM Dinner/House of Blues Club Harlem Ballroom

Golf Tournament awards presentation

Live and Silent Memorabilia Auction

9:00–10:30PM Concert (featuring Tracy Lawrence/Tracy Byrd/Pat Green/Rachel Bradshaw)

House of Blues Music Hall

(Reserved seating required/Tickets available through Ticketmaster)


Proceeds from the Fourth & Goal Classic will benefit Fourth and Goal.


The Smith & Nephew Fourth & Goal Classic is a John Hannah Entertainment production in conjunction with Harrah’s Entertainment. John Hannah Entertainment is a division of Ronnie Gilley Properties, LLC.



# # #



For sponsorship, ticket or golf entry information contact:

**Jim Morris | jim@johnhannahentertainment.com | tel. 256.584.0037

/or/ visit http://www.fourthandgoalunites.com


HOUSE OF BLUES

www.hob.com

801 Boardwalk, Atlantic City, NJ 08401 | (609) 236-2583


HARRAH’S ENTERTAINMENT

Christopher Jonic | cjonic@harrahs.com | 609.343.2738


SMITH & NEPHEW, INC.

Victor Rocha | Victor.Rocha@smith-nephew.com | (901) 399-6771


MEDIA INQUIRIES

Artist • Ballplayer Information & Interviews:

MCN MEDIA & MARKETING

K. Atwood | katwood@mcnmm.com | 615.770.2994


MORE ON FOURTH AND GOAL

Fourth and Goal has an a three-part initiative: 1) to secure funds for retired players in immediate need, 2) to reform, improve and update the pension plan system currently in place and 3) to garner representation for retired players by the NFL Player’s Association to insure the retired players will get the care they need.

A community of NFL players, Fourth and Goal works diligently to raise public awareness surrounding these issues by conducting informational media interviews and working in cooperation with other like-minded organizations to improve the lives of retired players who worked to make the league what it is today.

The organization’s charge included the formation of the 88 Plan (named after ex-Colt, John Mackey). The 88 Plan benefits retired players who, like Mackey, suffer from dementia or Alzheimer’s.

Through its fund-raising efforts to date, Fourth and Goal has come to the aid of Larry Morris (formerly of the Chicago Bears and MVP of the 1963 NFL championship game) who now suffers from dementia • Wayne Hawkins (Oakland Raiders) who suffers from early-onset Alzheimer’s and vascular dementia • Brent Boyd, who, after a 6-year career with the Minnesota Vikings, suffers from severe football-related illnesses • Suzie Heywood, whose late husband Ralph Heywood (the only NFL player to serve in the U.S. Armed Forces in three wars–World War II, Korea and Vietnam) passed away due to complications from Alzheimer’s in April 2007. (Mrs. Heywood sold the couple’s ranch and possessions and moved into a horse trailer in order to afford the care her husband needed.) • Syndi Shy, widow of Don Shy. Don was the first-round draft choice of the Pittsburgh Steelers in 1967. During his seven-year NFL career, he played for the Steelers, the Chicago Bears, the St. Louis Cardinals and the New Orleans Saints. Don died from brain tumors in October 2006 at the of age 61.


Maxie Baughan, Joe DeLamielleure, John Hannah, Sam Havrilak, Sam Huff, Bruce Laird, Mercury Morris, Jim Mutscheller, Jeff Nixon and Charlie Waters serve on Fourth and Goal’s Board of Directors.


ABOUT SMITH & NEPHEW

Smith & Nephew is a global medical technology business, specializing in Orthopaedic Reconstruction, Orthopaedic Trauma and Clinical Therapies, Endoscopy and Advanced Wound Management products. Smith & Nephew is a global leader in arthroscopy and advanced wound management and is one of the leading global orthopaedics companies.


Smith & Nephew is dedicated to helping improve people’s lives. The company prides itself on the strength of its relationships with its surgeons and professional healthcare customers, with whom its name is synonymous with high standards of performance, innovation and trust. Smith & Nephew operates in 32 countries around the world. Annual sales on 2007 were nearly $3.4 billion. For more information please visit www.smith-nephew.com